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The San Francisco Chronicle had this article last Sunday. They don't even mention 'Buffy', which is interesting, though they seem to be referring mostly to cable shows. Also, if you look at the article on their website (at the link below), there's a small photo (on the right) of Jennifer Beals and Laurel Holloman in the Showtime series 'The L Word'. Quote: www.sfgate.com/cgi-bin/ar...117666.DTL
The gaying of TV
Advertisers step up as more shows step out
Los Angeles -- Reference to the Beatles' old nickname seemed perfectly apt when America's new sweethearts, the Fab Five, strolled onto the "Tonight Show" stage earlier this month. Ted Allen, Kyan Douglas, Thom Filicia, Carson Kressley and Jai Rodriguez, the gay stars of "Queer Eye for the Straight Guy," received a heroes' welcome from uber-heterosexual Jay Leno, who begrudgingly gave himself over to the makeover artistes.
By night's end, they'd transformed the formerly pedestrian greenroom, given the booze cart swinging new panache and subjected the grimacing host to a facial. All the while, Kevin Costner watched bemusedly from the couch.
Since premiering to record-breaking ratings six weeks ago on Bravo, "Queer Eye for the Straight Guy" has become the most talked-about show of the summer. And there's plenty more gay-themed TV in the pipeline.
-- "It's All Relative," an ABC sitcom about two gay parents trying to find common ground with the family of their prospective son-in-law, premieres Oct. 1. It's co-created by gay writer-producer Chuck Ranberg, who earned five Emmys for his work on "Frasier."
-- Ellen DeGeneres begins hosting her new daytime program, "The Ellen DeGeneres Show," on Sept. 8 on KNTV.
-- "The L Word," a new Showtime series coming in January, focuses on lesbians in Los Angeles. Lesbian filmmaker Rose Troche ("Go Fish" directs the pilot episode.
-- NBC's "Will & Grace" begins its sixth season on Sept. 25.
-- Showtime's "Queer as Folk" returns with a new season next spring.
-- HBO's "Six Feet Under," up for 16 Emmy nominations, stars Michael C. Hall as a gay undertaker trying to sustain a relationship with his boyfriend (played by Mathew St. Patrick).
-- "Boy Meets Boy," Bravo's reality-based dating series, looks at a group of men, including some heterosexuals who are pretending to be gay, as they vie for the affections of a single gay man.
-- Elsewhere on cable: Gay personalities Graham Norton (BBC America) and Isaac Mizrahi (Oxygen Network) host their own shows, while AMC recently included a special on "Gay Hollywood" profiling five struggling gay men trying to make it in show business.
It's a far different TV landscape from 1997, the year Ellen DeGeneres caused an uproar by coming out of the closet while starring in her ABC sitcom "Ellen." DeGeneres declined to comment for this story, but Jim Paratore, president of Telepictures Productions, which is producing the talk show, says she will focus on comedy, not lifestyle. Telepictures' research shows that the program's target audience -- women who watch daytime television -- don't care about DeGeneres' personal life. They just want her to be funny.
"Our target audience knows Ellen is gay, but they don't want a show about that, and that's where Ellen is in her life, too. She's at the point where she can say, 'OK, I'm gay, I'm not hiding anything anymore, but I'm not just about that. I'm an entertainer.' That's what she wants to bring to the show."
Jeff Gaspin, president of Bravo, also downplays the gay factor in his network's big summer hit. Despite the title, he says, "Queer Eye" is not a gay show. It is not directed at gay viewers. "Its biggest audience, by far, is women -- straight women, I suspect."
That said, keeping the "Queer" in the title was a major challenge for Gaspin when the show was in development. "Believe me, there was a lot of pressure to change it," he says. "Ad sales was afraid it would keep clients away, affiliate folks were afraid it would offend some of our affiliates, and frankly, even at the network there was some concern -- is queer a bad word? Is queer a negative? Given that 'Queer as Folk' was on Showtime three years earlier, I didn't see why the title would be objectionable, but I knew it would turn heads."
Gaspin continues, "It's the hook to get you in the door. The concept seemed edgy, cool and hip and got people talking. But really what people talk about now is how fun it is to watch. When I did my sales pitch to advertisers, I said, 'Don't let the title scare you because this show has a lot of heart and humor.' "
For "Queer as Folk" creators Ron Cowen and Daniel Lipman, the increase of gay-themed television represents huge strides compared with the resistance they encountered while writing their AIDS drama, "An Early Frost," for NBC in 1985. "It was very difficult," recalls Lipman. "We wrote 14 drafts. Standards and Practices said we weren't allowed to show our gay characters touching, much less kissing or being physically affectionate."
When they got the opportunity to produce their own series in 2000, Lipman and Cowen were determined to present a full spectrum of gay behavior.
"For straight audiences, as long as you don't show too much of what goes on behind the (bedroom) door, then they're OK," Lipman says. "But if you start showing gay people having sex, or if you show serious issues that gay people have to deal with, like prejudice, gay beating, bashing, then they're not comfortable. One of the things about 'Queer as Folk' is that our characters broke through stereotypes of the desexualized best friend and the comedy second banana. They became the lead characters."
Says Cowen: "We are not in the business of making everyone like us. In a lot of ways, the purpose of 'Queer as Folk' is to piss people off and to annoy people. If we're doing that, we're challenging the audience. There's an audience out there that's underserved, and there's also a surprising crossover audience with women, which I don't think people realize."
For network television and most cable channels, it is that audience, and by extension, the advertisers trying to reach those viewers, that ultimately shape what winds up on television. According to Michael Wilke, a former critic for Ad Age who now serves as executive director for CommercialCloset.org, advertisers "are much more comfortable than they ever were with the (gay) subject. Gay characters and story lines no longer have the controversial nature they once did, that caused them to flee."
Of course, nothing causes advertisers -- or network programming executives - - to flee faster than low ratings. "Normal, Ohio," Fox's gay-themed show starring John Goodman, fizzled with audiences, as did Nathan Lane's short- lived CBS sitcom "Charlie Lawrence."
Indeed, for "It's All Relative" co-creator Chuck Ranberg, the only buttons he's hoping to push are located in and around the viewing public's collective funnybone. "Shows like 'Will & Grace' and 'Ellen' paved the way and now we hope America's ready for double gay parents," he says. 'They don't go to bars and hang out and pretty much are conservative and parental," adds his producing partner Anne Flett-Giordano. "They live like your neighbors and your friends but they are still funny, I hope."
Ranberg points out that gay characters no longer seem to provoke the contretemps that TV creators encountered in years past. "When '30something' had a shot of a gay couple sitting in bed, advertisers threatened to pull out. In our show, we have almost the identical image at the end of our first episode, with the gay dads sitting up in bed talking, and it was never questioned by ABC."
"Or by the advertisers," Flett-Giordano adds. "Gay parents are one part of the show but the other part are people, in contrast to that, who are saying 'enough with the gay stuff.' So we actually have the point of view of the backlash built into 'It's All Relative.' It's your traditional comic clash of cultures set up."
Lloyd Braun, chairman of ABC's Entertainment Television Group, originally came up with the notion for "It's All Relative" on a retreat two years ago. He envisioned a two-gay-dad set-up as a fresh situation rife with comic opportunities. "We all recognize it is a show that's going to push some buttons in some places," he says. "But ultimately, if people are laughing, that's what we're going for here."
Ranberg continues. "Sitcoms should just be there to entertain people. We're representing a gay couple as sort of normal, and the fact that they're in a long term relationship, that they're monogamous, that they raised a kid, all of that is just a given but it's not the point. I think if you set out to do something like (social or poltical agenda) deliberately, you're in the wrong arena."
Gays will continue to sustain a mainstream-friendly presence on TV as long as people tune in to watch the shows, says Wilke. "Advertisers through the years have always said they're not afraid of the subject -- they're afraid of the controversy. Whether or not that is true, they finally put their money where their mouth was when it came to 'Will & Grace.' There was no controversy around the show, and in fact, they supported it properly. It also did well with audiences, so advertisers got what they want, which is ratings."
Edited to add: An article from the Miami Herald which takes a much less optimistic view: Quote: www.miami.com/mld/miamihe...618804.htm
Posted on Tue, Aug. 26, 2003
COMMENTARY
Gay TV making great strides in exactly the wrong direction
BY CHRISTOPHER KELLY
Knight Ridder News Service
The blond, stylishly dressed man bounds into the suburban Long Island home, squealing to the overweight husband of the house: ''Move over, bacon, there's something leaner.'' His name is Carson Kressley, and he is trailed by four men just like him -- handsome, urban professionals, all perfectly appointed in designer duds. They are experts in grooming, interior design, food and culture -- and, of course, in the art of the cutting, pop-culture-savvy quip. ("Look at that hair. You look like the Rev. Al Sharpton.'')
The straight couple whose home they have invaded looks upon them with both superiority and delight. They are the ersatz king and queen, welcoming their jesters to court. The gay men -- the ''Fab 5'' they call themselves -- have come to make over the husband and the house. They will also delight and entertain television viewers with a steady stream of witty banter and camp-it-up antics.
Welcome to the rise of the gay minstrel show.
The show I'm talking about, of course, is Bravo's Queer Eye for the Straight Guy (10 tonight on Bravo) -- this summer's you-can't-escape-it pop-culture phenomenon. In addition to scoring the cable network its highest ratings ever, it is also now appearing on even-more-highly-rated reruns on NBC.
In this summer when a conservative Supreme Court has struck down Texas' anti-sodomy laws -- surely the most momentous step forward for gay civil rights in this country -- here is a show that is gay and proud of it; a show that has effortlessly crossed over into heterosexual living rooms; a show that portrays straight people and gay people as one happy community, bonding over foie gras, Lucky Brand Jeans and the virtues of eyebrow waxing.
Except for one problem: Queer Eye for the Straight Guy is execrable -- a catalog of homosexual stereotypes, played to a throbbing, techno-disco beat, that also systematically denies its gay stars their complexity and their sexuality. From first scene to last, they trill and fuss, displaying their talents at traditionally effeminate domestic tasks. The straight guy, meanwhile, stands back, endures some innocuous flirting and emerges as the ultimate hetero stud.
Talk about reaffirming heterosexual primacy: the Fab 5 are the very literal fairy godmothers who help straight dudes hook up, and who then return to their own beds alone.
More a creepy case of gay self-ghettoization than a step forward, Queer Eye for the Straight Guy marks the culmination of a cycle that began with NBC's once-promising, now-idiotic Will & Grace (8:30 p.m. Thursdays on NBC), and continued with Showtime's tawdry soap opera Queer as Folk, wherein television executives have managed to define homosexuality as nothing more than a hip, cultural pose. What's worse, gay people have become complicit in their own oppression: playing up to grotesque stereotypes, and widely ignoring the troubling questions these shows raise.
SQUARE ZERO
The result is that nearly a decade after television's representations of gay life finally started moving in provocative directions -- on shows like L.A. Law, thirtysomething and Roseanne -- we are back at square one. Or square zero. There are now virtually no complex, gay people on television, and the future looks none too promising.
It may seem a bit unfair to compare shows like Queer Eye or Will & Grace to the minstrel show tradition, which, in its best-known form, featured white actors in blackface, grossly exaggerating African-American stereotypes and dialects for the amusement of mostly white audiences.
But much like, say, the 1950s television version of Amos 'n' Andy -- which featured black actors -- shows like Queer Eye peddle entirely in stereotypes, and then write off their offensiveness as good fun.
''The whole style of gay-themed humor as it's been brought into the mainstream of American television has really been all about exaggerating and making caricatures,'' says Bob Thompson, director of the Center for the Study of Popular Television at Syracuse University. "These kinds of things are just controversial enough to seem a bit shocking on network prime-time television. But they're not shocking enough to be outrageous.''
Thompson's argument certainly applies to Will & Grace, which in its past two seasons has turned into an exhausting barrage of bawdy, wink-wink-nudge-nudge jokes, most of them centered on gay promiscuity (even as the show continues to offer no visual evidence that its gay male characters actually have sex).
''You certainly have gay characters in the center, but there's very little that's gay about them,'' says Larry Gross, director of the University of Southern California Annenberg School of Communication.
The message we're left with is that there are two kinds of gay men, each equally toothless, and no one in between: The Will version -- suave, handsome and essentially neutered; or the Jack version -- silly, campy and cartoon naughty.
Nor does the situation improve when one considers Showtime's Queer as Folk -- which replaces the mincing kitsch comedy of Will & Grace with gorgeously lit sex scenes featuring would-be underwear models. It seizes upon another stereotype, the sex-crazed Adonis, and turns the volume knob up to 11.
Where are the shows about gay people in which homosexuality is a taken-for-granted-but-never-ignored aspect of the characters' lives? In the early 1990s, lesbian characters like Amanda Donohoe's on L.A. Law and Mariel Hemingway's on Roseanne brought issues of homosexuality in the work place and straight people's homosexual curiosity onto mainstream television. Ellen DeGeneres' mid-'90s sitcom Ellen may have stumbled after its star's much-hyped coming out, but that show offered promise.
The promise remains unfulfilled. Now the only source of hope is on HBO's Six Feet Under, with its portrayal of the tortured relationship between David (Michael C. Hall) and Keith (Matthew St. Patrick).
There's another minstrel-show aspect to the current spate of gay television -- namely, the way these shows have co-opted gay viewers and gay critics. It's perhaps not unlike those African-American viewers who responded favorably to stereotype-steeped shows of the 1970s such as The Jeffersons or Good Times.
Part of what makes this subject so complicated is the fact that, yes, these shows are groundbreaking and entertaining. And, yes, they will likely lead to network executives taking more chances on gay-themed television in the future.
MARGINALIZED
But that doesn't mitigate the negative stereotypes they reinforce. Or the marginalized vision of gays they ultimately reassert. Consider the final moments of each episode of Queer Eye, and the message being conveyed: That gays can be popular, funny and universally adored, but they can't really be the center of attention. That they should be grateful for the space ceded to them in a straight world.
''In the end, who's the hero of that show?'' Thompson asks. "It's the straight guy. He's the guy who needs to be rescued, so he can either get the girl or the gallery showing. And these guys come in and make that possible. And then they leave before the climax, and they have to watch it on the periphery. Talk about being marginalized -- they literally have to watch the climax of the show from the margins. That's the biggest problem I have with that show. They can't even stay to take their bows.''
Edited by: tyche at: 8/27/03 11:29 am
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