I guess people like me (not tuning in) are the reason Veronica Mars was dispatched to the hereafter. Maybe I didn't watch it enough and to give it a fair chance. I did watch it several times and it just didn't catch my interest. And, I'm not after the butt whipping, superheroine kind of heroine. On the contrary, the Xenas and the Wonder Womans are not my fare either. I suppose one could argue that Bionic Woman was a super heroine but she was vulnerable and had many damsel-in-distress moments which I find exciting.
Someone mentioned that Veronica relied on her intelligence, rather than her physical powers, to best the villian. Please, no one be offended, but I find that, concerning the female lead, pretty run of the mill. It means the bad guy is easy to outwit and she just has to hang around long enough and he'll provide a bone headed stunt sooner or later. These, of course, are my own tastes but (IMO) most of the successful shows where the female is one of the central characters, and there aren't many, the female character is action orientated. Popular series NEED to attract male audiences too and I bet Veronica Mars did not do that. Tho I hate to be lumped with the guys in that I like some action, I guess that's where I stand.
To illustrate, a male friend once said the movie Titanic would have been better if he had let her jump off the right in the beginning of the movie. I kind of agree. I'm also aware that the movie was hugely successful and a major reason was because teen-aged girls flocked to it and saw it over and over because of the love story.
**does a very happy dance**