The story basically focuses on the new Superman movie, but also talks about the general appeal of superhero characters to gay audiences--
as several entertainment and cultural writers have noted, superheroes hold obvious — and growing — gay appeal. In addition to being strikingly good-looking, the characters often are portrayed as alienated outsiders, typically leading double lives.
--and about other "products" that have been succesfully marketed to those audiences.
Despite the gay-branding issues "Superman" might face, there are a number of hit pop culture products that have benefited greatly from gay and lesbian fans.
The 1990s TV series "Xena: Warrior Princess" had a loyal and large following among lesbians (which the show courted) and the rock band Queen maintained a huge audience of young straight males despite the gay imagery of its name, music and stage shows. In comics, it has become increasingly common to not only create new gay characters but also to rework the mythology of long-time heroes to make them gay, as is the case with both Batwoman and Colossus.
