by Artemis » Mon Mar 27, 2006 7:49 am
I had a Twilight Zone kind of moment earlier today.
On the way back from personal training at Lady Macquarie's Chair, I dropped by the local geeky comic shop (as opposed to the respectable comic shop, which looks all normal and friendly shop-like - the geeky one is the one with the stereotypical shelves and shelves of god-knows-what comics stacked roof-high, that a person might get lost in) and dug around in their back issues for old She-Hulk comics. Because I'm newly She-Hulk smitten, that's why. Anyway, I found three of the original 'Savage She-Hulk' books from 1980, and three of the 'Sensational She-Hulk' ones from about a decade later, when Shulkie has started talking directly to the writer and editor, and getting to the villain's lair by punching a hole in the page and stepping through.
Being old comic books, they're full of ads. Well, so are new ones, but they tend to be just your everyday This Playstation Game Is Awesome! ads that you'd see anywhere. These old ads are like bottled nostalgia - catalogue pages offering X-Ray glasses and hand buzzers and paper routes and live sea horses (yep), and so on.
Anyway, there was one ad in a corner of one such page featuring a not-exceptionally-covered-up woman of much hotness, offering the solution to all teenage girls who are concerned about how self-conscious they are because their body isn't very attractive: weight gain. Yep, the ad offers weight gain to make girls look hotter. "Too skinny because you don't eat right? Wate-On's calories can help you fill out, shape your entire body." ... "Users report gains of 5 - 10 - 15 pounds and more." And so on. Yes, 'Wate-On' - a history lesson for anyone who thought that really appalling spelling began on the internet.
Never mind that it was no doubt horribly bad for anyone taking it... It just gave me a real parallel-universe feel. Miracle Weight Gain Diet... If only all those skeletal early-80s girls had known that instead of just eating like normal human beings, they only had to wait a couple of decades, and horfing up your meals into the toilet and disappearing entirely when you turn sideways would be considered 'normal' by the world's leading insane fashion experts.
Adding to the bizareness, in another of the 80s comics, the same product (with suitable change from hot-chick graphic to muscled-guy graphic) is being advertised to skinny boys (or 'losers', as the ad calls them) with the promise that it'll give them an 'unbeatable body'. Why I'm wasting my time on all this so-called 'exercise', I don't know...